Mortgages and refinancing
Visitors may not know whether they need a new mortgage, refinancing or an initial calculation. Choosing an unsuitable calculator can derail the journey at the start.
BendaLabs / Finance and insurance
An AI layer for finance and insurance websites
Help more visitors find the right calculator, reduce drop-off before forms and improve completed enquiries.
Mortgages and refinancingMotor liability and comprehensive insuranceInvesting, saving and contact
AI website audit
Where could an AI layer make your website easier to use?
Enter your website address. No registration or email required.
The audit reviews your homepage and relevant public pages to identify where an intelligent layer over your existing website could help visitors choose and prepare better enquiries. It is an initial assessment, not a measurement of actual conversions.
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Assessing where an AI layer could help visitors choose a service faster…
Assessing the potential for an AI layer…
Preparing an illustration of the AI layer and dashboard. This may take around 15 seconds.
The challenge
The first choice can be the biggest obstacle.
Visitors arrive with a need: lower repayments, car insurance, investment options or a person to contact. Requiring them to know the right product category can lose them before they reach a relevant journey.
Motor liability and comprehensive insurance
Decisions involve price, cover and whether someone needs a new policy or a change to an existing one. Menus and filters may not provide enough guidance.
Investing and saving
Visitors can describe a goal more easily than a product. An unsuitable journey can leave them without a useful contact or enquiry.
Contact and forms
Even someone ready to enquire can get lost among several forms. Losing that visitor before contact wastes an opportunity.
How the AI layer helps
Guide visitors into a suitable journey before they take a wrong turn.
The intelligent layer sits over your existing website, understands a visitor's goal in their own words and points to a relevant calculator, form, product area or contact. It helps with selection and prepares better enquiries.
Start with the visitor's goal
Visitors can say they want lower repayments, car insurance or an emergency fund. The system can guide them without waiting for them to find the product themselves.
Less drop-off before forms
The layer can avoid dead ends and guide visitors towards a form relevant to their enquiry.
Relevant related products
At an appropriate point, it could suggest a related next step, such as property insurance alongside refinancing or investment information alongside saving.
A better route to contact
When further browsing is unhelpful, the layer can guide visitors directly to the contact or form your team can act on.
Where conversion can break down
The obstacle often appears before the final step.
The gap between an initial need and the first relevant journey matters. If a visitor opens an unsuitable mortgage, insurance or investment page, the rest of the visit is spent recovering from that choice.
- Uncertainty about choosing a new mortgage, refinancing or an initial calculation.
- Difficulty weighing insurance cover, price and the next step.
- No clear investment or savings journey matching the visitor's goal and risk profile.
- Leaving before a form because the visitor is unsure they are in the right place.
- Missing a relevant related product when the visitor is ready to continue.
What to measure
Define how the implementation will be evaluated.
Measure whether the layer shortens the path to an enquiry, helps visitors reach relevant calculators and improves the information your team receives.
- The share of visitors who reach a relevant calculator or form from their initial request.
- Changes in drop-off before forms and completed mortgage, insurance or investment enquiries.
- Visitors guided from a general entry point to a relevant business contact.
- Acceptance of related product suggestions and next steps.
- Remaining obstacles and the journeys to improve next.
Let's start with a conversation
Let's identify where your finance or insurance website loses enquiries.
Send your URL, main product areas and the point where visitors tend to leave. I will assess whether an AI layer could make a practical difference.
Marek Bendainfo@bendalabs.sk+421 944 388 123
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